Marketing & Pitching

Course Overview

This course teaches you how to effectively market your products, build your brand, and communicate your business value to various audiences. Drawing on EntreComp's "Resources" and "Into Action" competence areas, you will learn to mobilize resources, take initiative, and work with others to promote your business. The course emphasizes both traditional and digital marketing approaches, personal branding, and the art of persuasive communication.

Competence Areas

What you'll learn

• Mobilize support from customers, partners, and investors
• Communicate, persuade, negotiate, and lead effectively
• Get support through traditional and digital channels
• Take initiative and act without waiting for permission
• Build confidence in presenting yourself and your business
• Develop creative, purposeful marketing ideas and adapt your pitch to your audience
• Identify opportunities to reach new customers and markets
• Communicate the value you create to different stakeholders

Learning Outcomes

By the end of this course, you will be able to:

• 1Develop customer-focused marketing strategies aligned with business goals
• 2Build and communicate a strong, authentic brand identity
• 3Create compelling brand stories that resonate with target audiences
• 4Utilize digital marketing tools: social media, email, and e-commerce platforms
• 5Design and implement effective marketing campaigns
• 6Position products and services competitively in the market
• 7Craft and deliver powerful business pitches for different audiences
• 8Handle objections and negotiate successfully
• 9Measure marketing effectiveness and ROI, and adapt based on results
• 10Build a personal brand as an entrepreneur and leader