Pricing & Business Valuation

Course Overview

This course equips you with the knowledge and skills to price your products strategically, understand financial dynamics, and determine the value of your business. Aligned with EntreComp's "Resources" competence area particularly Financial & Economic Literacy you will develop critical capabilities to make informed financial decisions, manage economic resources effectively, and communicate value to stakeholders.

Competence Areas

What you'll learn

• Understand economic and financial concepts: income, profit, cost, and ROI
• Estimate the cost of turning an idea into a value-creating activity
• Plan, implement, and evaluate financial decisions over time
• Judge the financial viability of business ideas
• Assess the economic value of opportunities and ideas
• Gather and manage the financial resources you need
• Make decisions when the result is uncertain and information is partial
• Calculate financial risk in pricing and valuation decisions

Learning Outcomes

By the end of this course, you will be able to:

• 1Understand and apply fundamental financial and economic concepts
• 2Identify and calculate all costs (direct, indirect, fixed, variable, and hidden)
• 3Develop and implement pricing strategies (cost-plus, value-based, competitive, penetration, premium)
• 4Set profitable price points that reflect value and market positioning
• 5Conduct break-even analysis and understand its implications
• 6Create financial projections including revenue forecasts and profit margins
• 7Determine business valuation using multiple methods
• 8Understand and calculate Return on Investment (ROI)
• 9Communicate business value effectively to investors, banks, and stakeholders
• 10Manage cash flow and plan for long-term financial sustainability